SOLYNTO joins IAB Europe's Transparency and Consent Framework as a registered vendor
Stockholm, Sweden — 10 September 2026
Today, SOLYNTO announced its approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework (TCF).
The TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardisation to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national level guidance from Data Protection Authorities.
The TCF is developed by IAB Europe in collaboration with organisations and professionals in the online industry. It is intended to enable publishers of websites and apps (first parties) and technology partners that support the delivery, personalisation or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardised experience when they make privacy choices.
The TCF enables users to grant or withhold consent and also exercise their 'right to object' to data being processed. It includes minimum practical requirements that stem from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and for respecting such choices.
"We joined the TCF because consent-based advertising needs a common, verifiable standard — not a patchwork of bilateral arrangements," said Boris Tang, founder of SOLYNTO. "Registering as a vendor means our agency partners can see exactly how SOLYNTO treats user consent, and that we will not bid on traffic where consent has been denied."
For more information about the TCF, visit https://iabeurope.eu/transparency-consent-framework/
Media contact: info@solynto.com
About SOLYNTO
SOLYNTO is a Nordic programmatic advertising platform operated by Boris Tang AB (org. nr 559431-2281), Täby, Sweden. SOLYNTO builds technology that makes programmatic buying simpler, more transparent and more focused on quality supply. SOLYNTO is a registered vendor (ID 1642) in IAB Europe's Transparency and Consent Framework.